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Unmissable keys to new product development and brand strategy, based on global consumer trends and insights


Trend-Strategy.com goes further than a trend watching agency or global consumer trends catalog: our global trend watching team assimilates the trends and undertakes trend analysis to extract what has priority and will have a crucial impact on winning strategies today and in the future.

– We undertake ongoing global consumer trends observation and trend analysis.
– We examine key marketing trends of the year based on the context.
– We cross-analyze global consumer trends with marketing trends to develop the annual report.

– The trend-Strategy annual report identifies what opportunities open up (innovation, positioning, concepts…), what action to take for the products and the brand (price, service, sustainable development…), what main areas to develop (technological convergence, corporate commitments…) and what attitudes to adopt (for instance, factors for restored confidence), etc.

The trend-Strategy annual report delivers clear recommendations, illustrated by examples and pictures, immediately actionable for all mass-market products and brands.


We research and analyze consumer trends via an international network of trend watching correspondents, desk researchers and Internet specialists, and then undertake action-focused trend analysis.

– Real-life facts: reporting, interviews, photos.
– Expertise and viewpoints: conferences, professional trade fairs and publications.
– Consumer research.

The information is synthesized by an editing committee consisting of journalists and marketing specialists.
We define the key marketing trends and challenges for the coming year.

20 years’ experience in strategic consultancy and daily collaboration with major groups and small edgy companies, plus keeping up to date via conferences, seminars, publications, etc, positions us at the cutting edge of trend watching.

The annual trend-strategy Product report and the annual trend-strategy Brand report are solutions to marketing challenges, solutions based on the forecast we have for trends, with vivid exemples.

The trend-strategy report is not only a compilation of elements collected over the year, but rather a new and original strategic study that we are the first to initiate in our client consultancy.


We specifically target departments that deal with innovation, R&D and marketing.

To keep products and brands as close as possible to consumer insights.
Generate levers, ideas, concepts that trigger innovation.

Words, descriptors, signs, design and packaging codes as expressions to appeal and convince.

Competitive trend watching: indirect competition, technological transfer, competency and ideas from other territories and markets…

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