Marketing trends: Advertising themes recur like « before » but with singular caution for 2011


                            AND NOW THE ‘reset’ of ADVERTISING!                                                 

                                              (nothing is like before?)

Trend-strategy.com attempted reversal of the consummatory mood after 2 years of reason and moderation.

(Read Leaving the nest).

 the return of desire!                       

Crisis or no crisis, will desire prevail over the need to curb one’s spending?

A sign? The major food brands are getting back market share on private labels, showing a qualitative – albeit not yet a quantitative – market shift.

‘Trendsetting’ ad.agencies encourages the consumer to “get out of the comfort zone” they have been in since 2008.  This refers to the consumer who is growing tired of the dictates of minimalism and self-restraint,

DRIVING FORCES BEHIND DESIRE

These are the ways of optimism already seen in previous crises.

Walk around, meet, discover, leave, have fun, and chiefly indulge itself: enjoyment, jubilation, found freedom, dreams, escape – even in the head- especially when products feel « irresistible ».

The difference lies in the limits and conditions that need to be respected, which has changed significantly since then.

A pleasure, an experience that is:

Reassuring, mindful of new consumer habits, accessible, practical, useful.

 

… Conditions for men only?
It is what lets think of Mercedes for the promotion of Classe-E.!

For women to have fun, give in to their addiction ….

While the men would just put a little balm for pleasure in their sense of responsibility!

Nothing is like before we had you one

juror …

PLEASURE 

 

Be yourself, follow your instincts … 

 … the object of your desires is unanimous.
So, convinced

AND NOW THE ‘reset’ of ADVERTISING! (nothing is like before?)

Trend-strategy.com attempted reversal of the consummatory mood after 2 years of reason and moderation. (Read Leaving the nest).

 

the return of desire!  Is the woman going to save the automobile?

Crisis or no crisis, will desire prevail over the need to curb one’s spending?

There is a change in your advertising. Following the example and values (as for sustainable development), here it invites consumers to « leave the nest » in which he had fled since 2008.

She talks about pleasure, joy, jubilation, found freedom, escape

-even in his head-.
Indeed, we began to tire of the diktat of minimalism, the no everything ..

… For women only?
It is what lets think of Mercedes for the promotion of Classe-E.!

For women to have fun, give in to their addiction …
.. While the men would just put a little balm for pleasure in their sense of responsibility!
Nothing is like before we had you one juror …

 

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