Archive pour août 2010

BRAND STRATEGY REPORT FOR 2011


PRODUCT STRATEGY REPORT FOR 2011


The latestTrend Reviews


FULL VERSION YOU CAN FIND ON OUR SITE:

WWW.TREND-STRATEGY.COM

Inspiring new trends:
why our trend reviews are unmissable!

Trend-Strategy.com’s latest trend reviews are must-read! Every month we bring you a free review of new trends, generally focusing on an inspiring key behavioural trend. Our trend reviews are packed with product and brand examples, plus associated ideas, technologies and advertising, essential to guide your product and brand positioning. Enjoy! For a comprehensive, customisable, global perspective on new trends, why not subscribe to our annual consumer trends report?

July 2010 consumer trends review inspiring new product ideas

NEW SPECIES

The domino effect of mobility and ecology

on product transformation, their functions and r

epresentations.
Consumer trends alerts and consumer trends apps inspiring
new product ideas.

Trend review New Species relies on the values of the following consumer trends:
MULTI-level, HAVE IT NOW, ACCESS TO MODERNITY AND PROGRESS

The evolution of products and new product ideas are influenced by the

culture of mobility and the environment.
Two rapidly growing trends which,
in a domino effect, carry the product linked to mobility

 in a form of “transformation of species” in the entire consumption chain.
A historic opportunity: new product ideas – more than just work on

the brand or advert – seem to condition the prospects of success.
 

Consumer trends alert THE DOMINO EFFECT OF MOBILITY

Some signs and examples

Consumer trends app.

The functional equipment of the man on the street is developed

on the model of emergency service professionals, the police, and soldiers.

A search for autonomy, immediate reactivity, portability for control,

 power and the rapidity of its actions, but also an image and status lift!

The “genetic evolution” of the T-shirt, cap, tie, jeans becoming connecting.
Clothing that alerts, treats, offers drinks.

 

       
Music and Sons :
T-shirts that allow listening to portable music.
Embedded pocket and plug socket to store an iPod and a set of earphones.
     

 

 

Applications to seek, find, discover oneself, monitor one’s entourage.

.

 

 

 

 

 

 

 Google Latitude
lets you see your friends on a map.
Get it on your phone or your computer

A fashion theme, modernity aesthetics for beauty, decoration.

Fluid Forms  allows customers to create earrings based on maps  

Street Earrings.   Using the online tool, customers select a city

and a design for a pair of earrings based on the Google Maps image of

the area is automatically

                     Flexify 2, a design tool to customize globes.

   A Photoshop plug-in that enables designers      

      to create online a cut-out

 

 

Where are the new ideas thought up?

 

Consumer trends app.

Still more accessories around the wifi,

the mobile telephone, notebook, game consoles.
 

Diffusing video recordings on YouTube                                                                                                                                   

   by simply pressing a button                                   Monitored via IPhone

 

 

Consumer trends app.

Convenience for all forms of travel, trips

and professional activities:

Why not…
Luggage that can be converted into tables, seats, pillows
?
Luggage with “a glove box », integrated Led light?
Bad weather clothing that can be converted into shelter with easy
access to common objects?
Household micro-equipment for the room and for travel: washing, drying, cooking, air-conditioning?
All-purpose soap/cream: washing the body, teeth, hair, skin care, sunscreen?
Flat filtered water bottles to hang on jeans?
Mini meals: traditional recipes dense with fruits, vegetables, meat…attractive, coloured, tasty and healthy?

 

Make existing products more “connecting”

From connection (communication) to convergence

(technologies, with services, functions…)

 

 

Consumer trends app.

Connect functions and technologies

linked to a situation:

Why not…
Light bulb with smoke alarm?
Lawn mover that cuts grass in the summer, sucks up leaves in the winter?
Solar energy conversion kit?
.

     
     

“Appresso” machine
at Yanko Design that makes coffee and plays music.
By Designer In-oh Yoo & Bong-yup Song for Metatrend Institute.

 

 

 

 

 

Consumer trends app.

Connecting products with services.

                                                

Why not…  Purchase slimming product with right to personalized online coaching?                                      

     

Trend-strategy.com is dedicated to trend publication and strategic research based on global consumer trends


Trend-strategy.com is a new website -from a leading marketing firm- dedicated to trend publication and strategic research based on global CONSUMER TRENDS. Our latest trend review informs you- it’s free, updated monthly- and our annual reports provide the essential keys to drive your brand strategy and new product development.

New possibilities for development of the business


New possibilities for development of the business

Marketing consulting site trend-strategy.com presents in July new product strategy and brand strategy reports for 2011. These reports for 2011 are packed with new products and new brand examples, plus associated ideas, technologies and advertising, essential to guide your product and brand positioning.

Monthly, interesting consumer trends reviews for anybody is interested by new possibilities and new directions for developments growing up of business. These free reviews of new trends are focusing on  inspiring behavioral keys.

For a comprehensive, customizable, global perspective on new trends, visit each month www.trend-strategy.com. For a short presentation of our annual reports, look our video clips in popular video wave of  online resources as Youtube and Yahoo.com video.

Some information about trend-strategy.com.

Trend-strategy.com is dedicated to trend publication and strategic research based on global consumer trends. Flowing from a marketing consulting firm, our reports provide the essential keys to drive your brand strategy and new product development.

Trend-strategy.com flowing from a marketing consulting firm founded in 1986, is a network of pioneers in trend-watching with over 20 years’ international experience in observing and analyzing consumer trends.

Trend-Strategy.com’s mother agency has worked with such major names as Danone, Mars, Nestlé, Bongrain, Labeyrie, Boots, Reckitt Benckiser, Auchan, Kingfisher, Lancôme, L’Oréal Paris, Kérastase, Garnier, Guerlain, Sanofi, Wyeth, Chanel, Cartier, Hermès, and many others.

Our company goes further than a trend watching agency or a global consumer trends catalog: our  trend watching team assimilates the trends and undertakes trend analysis to extract what has priority and will have a crucial impact on winning strategies today and in the future.

We keep new products and new brands as close as possible to consumer insights and generate levers, ideas, concepts that trigger innovation for our clients.
Being Internet-based enables Trend-Strategy.com to put their powerful creative and decision-making tools in the hands of more clients at affordable prices, while still allowing them to offer full service and maintain confidentiality with their broad range of clients. The aforementioned Product Report or Brand Report can each be ordered for under $1000, and even less for companies purchasing both.